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27% of internet users buying
products via mobile

Hi there

Continuing our preview of the new GWI Commerce report, here we look at which devices people are using to buy products online.

As the chart shows, PCs/laptops remain the favored devices for this activity, with 61% of internet users having done this in the last month. However, more than a quarter (27%) have made a purchase via their mobile, and 12% have done so via a tablet.

Multi-device commerce is also significant – 27% of the internet population are using more than one device to buy online, a figure which will keep on rising.

Chart of the day
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