During the FIFA World Cup, GlobalWebIndex surveyed people who were watching the competition in the UK, USA and Brazil to track their awareness levels in terms of the tournament’s official sponsors.
By conducting research at both the start and end of the event, GWI was able to measure how recognition levels changed as viewers were exposed to a rush of marketing activity from both official partners and competitor brands alike.
Download our full World Cup Sponsorship Report using the form below.
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