With the rise of incentivized ad placements and freemium business models, there's a good opportunity for mobile game developers to let consumers engage with advertising for in-game rewards, rather than paying to remove them from their gaming experience.
Relevance is key here; assets used for in-game ads should align with the player experience and not detract from the enjoyment of playing. As mobile gamers are roughly 25% more likely than the average internet user to have watched a live gaming stream or esports tournament in the last month, mobile gaming advertisement could also be a great way to reach potential esports fans.