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3 in 5 returned a product they bought online in the past year

Shopping online is now a mainstream activity. However, alongside this surge in popularity comes a much less desired side effect for retailers: online shopping returns. A significant amount of online sales are being affected by excessive returns. Our research reveals this is common regardless of age and can present significant challenges for retailers.
WHY DOES IT MATTER? Returns are part and parcel of online retail, but excessive returns can have a profound impact. Our bespoke survey digs deeper into why consumers return products, what features can help them make fewer returns, and what this all means for retailers.

47% of Gen Zers turn to social media to find out more about brands or products

What are the opportunities for advertisers in the mobile gaming space?

With the rise of incentivized ad placements and freemium business models, there's a good opportunity for mobile game developers to let consumers engage with advertising for in-game rewards, rather than paying to remove them from their gaming experience.

Relevance is key here; assets used for in-game ads should align with the player experience and not detract from the enjoyment of playing. As mobile gamers are roughly 25% more likely than the average internet user to have watched a live gaming stream or esports tournament in the last month, mobile gaming advertisement could also be a great way to reach potential esports fans.


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